Decision Report — <Idea>

Date: YYYY-MM-DD
Audience / geography:
Decision: GO_TO_EXPERIMENT / TEST_MORE / PIVOT / STOP
Evidence coverage: __ / 100 weight
Observed score on scored criteria: __ / 100 (NOT probability of success)

Executive summary

2–5 sentences with key evidence and key uncertainty.

Top signals

Scorecard

Link to scorecard.csv; call out unknowns and failed gates explicitly.

Main alternatives / competitors

Who users currently pay or spend time with; why they might not switch.

Dealbreakers

Up to 5, with falsification tests and honest counterevidence.

Decision rationale

Why this next action is most capital-efficient. Never claim market validation on desk research alone.

Next 2–3 experiments

Refer to experiments.md, thresholds and cost caps.