Idea Intake

• Idea name:
• One-sentence description:
• Target end users:
• Who pays (if different):
• Target country / language:
• User problem / desired outcome:
• Current alternatives:
• Proposed unique value:
• Distribution hypothesis:
• Revenue / price hypothesis:
• Why now? Trend or behavior shift:
• Why would people return?
• Why would people share / contribute?
• Known constraints (budget, time, skills):
• 5 riskiest assumptions:
• Research date / desired time horizon:
• Out-of-scope:

Missing information is acceptable. Mark as Unknown rather than inventing it.