Templates

Templates

Market validation experiments

3 of 7 in this book · 1 min read

For each experiment:

EXP-001 — <name>

  • Hypothesis / risk:
  • Target audience / sampling method:
  • Test artifact: landing page / ad / manual service / prototype / paid pilot
  • Action measured: behavior, not just stated preference
  • Primary metric and denominator:
  • Threshold set BEFORE running:
  • Sample size / sampling limitations:
  • Time limit and hard budget cap:
  • Privacy / consent / ethics:
  • Failure criteria:
  • Decision if pass / fail:

Example useful tests: paid preorder, fake-door with honest disclosure, manual concierge, first-week repeat visit cohort, peer invitations without rewards. Numbers are experiment-specific, never universal benchmarks.